The PATH to Understanding Your Customer

Do you know what your customers want? What your employees want? Small organizations may have an innate feel for it, but there's a tipping point when a company is too big for leaders to know customer or staff needs. Gathering and processing data is critical to understand those needs -- and thus in understanding how your business can amp up its success! Sarah Ahern of market research firm PATH has a few tips! Hear our full interview with her in our Podbean podcast at https://bit.ly/PATH-Pod , or in our Podcast playlist here on YouTube (look for "Paving the PATH to Customer- Centric Success").