Cali Sober's Appeal to Leaders

Have you heard of Cali Sober? It’s gaining popularity with leaders, although it’s been around for years. As health – mental and physical – becomes a bigger priority in C-suites, leaders are looking for less toxic ways to destress than drinking alcohol.

With Cali Sober, execs are turning to psychedelics instead. In this video, Paul Austin, the CEO of Third Wave, explains further.

For our full exploration of the growth of psychedelics in the C-suite, listen to our full interview with Paul on our Innovating Leadership: Co-Creating Our Future podcast; it's on Podbean at https://bit.ly/CiceroToCEO!