Everybody Says the Customer Rules -- But WHICH Customer???

Customers can have conflicting needs from your company. So when your CEO says the customer is always right, which customer do they mean? Rini Das of RD Management Consulting breaks down the three priorities of customer expectations: Must-Haves, Satisfiers, and Delighters, along with the impact each one has. This is an excerpt of a full interview with Rini in our latest podcast. Check it out on Podbean at https://bit.ly/RDas-Pod , or here on YouTube in our podcast channel (look for "Seeking Success in Simplicity).